Ashlee Froese

Fashion & Branding Lawyer; Founder of Froese Law
Panelist: “The Business of Glamour”


“Raj Girn and ANOKHI are such a powerful force in the Toronto, so it is a thrill to be invited as a guest speaker alongside the other expert panelists! Events like T.A.P.E.’s lifestyle series are exactly the type of events that make the City of Toronto soar and provide invaluable opportunities for experts to share their knowledge and experience, and attendees to learn and grow, not to mention, the quality networking that takes place.”


Ashlee Froese is lawyer and trademark agent who is recognized by the Law Society of Ontario as a Certified Specialist in Trademarks Law.  With over 10 years’ experience practicing branding and fashion law, Ashlee provides a deep understanding of brand protection strategies.  Ashlee manages, enforces, commercializes and protects clients’ brands domestically and internationally. She also creates strategies for the planning and execution of brand protection strategies. Ashlee is recognized by the World Trademark Review as one of the top 1000 trademark lawyers in the world.  Prior to launching Froese Law, Ashlee was a partner on Bay Street.

Ashlee’s scope of practice includes trademarks, copyright, licensing, domain name, social media, marketing/advertising and packaging/labelling laws.  Ashlee also assists in drafting and negotiating commercial agreements associated with the manufacture, distribution, sale and advertisement of branded products and services.

Ashlee holds numerous leadership and mentorship positions within the legal, branding and fashion industries including executive committee member (Ontario Bar Association), brand strategy council member (Canadian Marketing Association), co-chair (City of Toronto’s Fashion Industry Advisory Panel), advisor (Ryerson Fashion Zone), mentor (Canadian Arts and Fashion Awards), mentor (Toronto Fashion Incubator), committee member (Intellectual Property Institute of Canada), committee member (International Trademarks Association), past co-chair (Fashion Group International), and past chair (Toronto Intellectual Property Group).

Ashlee is a frequent guest speaker and published author on branding and fashion law.  She has lectured at law schools, universities, cultural institutions, law societies and industry associations throughout North America.  She has also been published in numerous magazines, academic publications and is a contributing author to a nationally published book.  Ashlee is frequently sought out by the media to provide her commentary to the media on leading branding and fashion law matters.

A dedicated advocate for the fashion industry, in December 2015 Ashlee led a pan-industry movement challenging the Ontario government to recognize the fashion industry as a cultural industry, thereby becoming eligible for government funding.


Courtesy of Ashlee Froese


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