Press Release: A Day of Glamour & Inspiration At ‘This Is My Glamour 18’

FOR IMMEDIATE RELEASE

Toronto, ON (Monday May 14th, 2018) – ANOKHI MEDIA, Canada’s leading South Asian entertainment and lifestyle media and events company, hosted the third event in its T.A.P.E series – #ThisIsMyGlamour18 – a week ago to a packed house. The membership driven niche event showcased inspirational talks and panels in the world of glamour and beauty, and provided ample networking opportunities to industry professionals. 

The day began with a registration and networking hour, with guests mixing and mingling and enjoying the spectacular panoramic views of the city and lake from the 17th floor of The Globe and Mail Centre, against the backdrop of music by DJ Fizza. Guests also enjoyed delicious treats at the Brar Desserts booth, as well as some refreshing mocktails by Rubicon Exotic (served throughout the event). And the Sherni’s Sauces’ sampling bar had the attendees coming back for more throughout the day.

The Toronto Fashion Academy, in collaboration with Pretty Woman Cosmetics, hosted a glam bar where the guests enjoyed hair and makeup touch-ups. New York based fashion designer, Allia Qureshi showcased her new atelier collection of custom ethnic garments. Actress Sheetal Sheth and university professor Dr. Renu Persaud hosted a book signing for Always Anjali (Global Launch) and The Mastery of You (Toronto Launch), respectively.

The program started with an exclusive and candid celebrity fireside chat (brought to you by Bharat Babies) with actress and author, Sheetal Sheth, hosted by our very own CEO Raj Girn. Sheetal revealed a behind-the-scenes look at the entertainment business, and the inspiration behind why she wrote the book Always Anjali. Dr. Renu Persaud delivered an inspirational spotlight talk about the historical origins of glamour, sponsored by her book The Mastery Of You. This was followed by a fun and interactive presentation by the ANOKHI Magazine team, titled “What’s Hot This Season? Pt. 1”, hosted by Editor-In-Chief Hina P. Ansari and presented by Women’s Fashion & Style Expert,Tessa Johnson.

After lunch, the program continued with a panel hosted by CP24’s Pooja Handa, featuring style influencer The Sandy Lion, beauty influencer Hemali Mistry, fashion & branding lawyer Ashlee Froese and Desi drag queen Manghoe Lassi, where they discussed and answered audience questions on the business of glamour. This was followed by a poignant keynote speech by Dr. Samita Nandy, entitled “Glamour & Celebrity Activism”, sponsored by the Centre For Media & Celebrity Studies. Finishing up the program was Part 2 of ANOKHI Magazine’s interactive “What’s Hot This Season” segment, where Hina P. Ansari was joined by Men’s Style Expert Harjas Singh for the presentation.

A total of 14 sponsored raffle gifts were handed out throughout the day’s program, with a total value of over $3,500. The guests left with bustling gift bags filled with products and services, of over $500 each.

The event was extensively covered by: ANOKHI Pulse TV, ANOKHI Spotlight TV, Open Chest TV, ANOKHI MEDIA and OPEN CHEST Facebook Lives and Ethnic Channels, with few other select media outlets also present. For those who were unable to attend due to the event being sold out, snippets of it was streamed live on ANOKHI MEDIA’s Facebook page, which can be see here: https://www.facebook.com/ANOKHIMedia/.

DOWNLOAD PHOTO HIGHLIGHTS FROM THE EVENT HERE

SPECIAL THANKS TO OUR VALUED SPONSORS AND PARTNERS FOR THEIR INVALUABLE SUPPORT THIS YEAR:

Event Host: The ANOKHI PRESTIGE Experience (T.A.P.E)
Venue Partner: The Globe and Mail Centre
Preferred Hotel Partner: Pantages Hotel Downtown Toronto
Celebrity Fireside Chat Brought To You By: Bharat Babies
Keynote Speech Brought To You By: Centre For Media & Celebrity Studies (CMCS)
Spotlight Talk Brought To You By: The Mastery of You
Featured Drink & Mocktail Bar: Rubicon Exotic
Snack Bar: Brar Desserts
Sampling Bar: Sherni’s Sauces
Glamour Bar Brought To You By: Toronto Fashion Academy, Pretty Woman Cosmetics
Bespoke Boutique: Allia Qureshi Atelier
Social Photobooth: XOXO Photobooth
Raffle, Speakers + Attendees Gift Bags: Cake O Licious, Design.Me Hair, L’Oréal Paris, Pretty Woman Cosmetics, Rubicon Exotic, Shanalina, Shea Moisture, Ton Cosmetics, Vasanti Cosmetics
Raffle: Joico, Styleworthy 

Media Partner: Ethnic Channels Group
Promotional Partners: Besharam, Sapna Toronto, Toronto Sikh Professionals
Branding Partner: AnEntity Inc
Photos By: Arani Muthucumarasamy & Tharaniga Muthucumarasamy

Event Hashtags: #TAPE18 #AnokhiPresige18 #ThisIsMyGlamour18

To find out more about the event and book an interview with ANOKHI MEDIA’s Founder, President, CEO Raj Girn, please contact:

Farah Khan
[email protected]
416.535.7000

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About The ANOKHI PRESTIGE Experience (T.A.P.E.)
 
The ANOKHI PRESTIGE Experience (T.A.P.E.) is an exclusive members-driven event series, which focuses on identifying, exploring, and discussing lifestyle-based themes that comprise an integral component of North American South Asian life.
 
The events include a collection of interactive presentations, interesting activations and diverse networking opportunities between members, industry experts, multi-national corporations, community businesses, and the media. Each event’s campaign will consist of a multilayered pre, during and post marketing and promotions strategy implemented by ANOKHI MEDIA as well as attending talent, sponsors, partners, and members, in a collaborative effort to create awareness around this initiative, and promote a sense of enterprise and opportunity.
 
About ANOKHI MEDIA
 
ANOKHI MEDIA was founded in 2002 by its award-winning President and CEO Raj Girn, who had the vision of creating a one-stop multimedia resource to communicate and engage intimately with the global South Asian community to which she belongs, as well as provide a platform for relevant and penetrative connectivity between the community and the commercial world at large. With this as the central focus and mission statement, Raj and her team set forth to create a brand that would forge this vision into the mindshare of the community and market share of the client.
 
ANOKHI MEDIA’s portfolio includes a robust online community with an online magazine, blogosphere, three video channels, a coffee table book, an annual awards show, a boutique event series, a weeklynewsletter, and a global social media network. They have also garnered an extensive, long-term, multi-national client base due to their innovative strategies and pioneering initiatives. The brand has become North America’s premier “go to” information resource for all aspects associated with South Asian pop culture, lifestyle and entertainment, for the consumer, the media and the commercial sector.
 
Facebook: ANOKHIMedia  Twitter: ANOKHI_Media  Instagram: anokhi_media

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